The Voce blonde enhancing shampoo neutralizes brassiness and enhances tone for brighter hair. Formulated with highly concentrated purple pigments and blue malva that counteract yellow and brassy tones while nourishing lavender oil and jasmine moisturizes, smooths, and adds brilliant shine. 

Ingredients: Water (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium C14-C16 Olefin Sulfonate, Glycol Distearate, Glycerin, Cocos Nucifera (Coconut) Oil, Lavandula (Lavender) Angustifolia Oil, Olea Europaea (Olive) Fruit Oil, Echinacea Purpurea Extract, Jasminum Officinale (Jasmine) Flower Extract, Hydrolyzed Adansonia Digitata Seed Extract, Malva Sylvestris Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Argania Spinosa Kernel Oil, Bertholletia Excelsa Seed Oil, Tocopheryl Acetate, Wheat Amino Acids, Laurdimonium Hydroxypropyl Barley Protein, Disodium Cocoamphodiacetate, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Tetrasodium Glutamate Diacetate, Benzyl Alcohol, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Sodium Benzoate, Sodium Sulfate, Sodium Hydroxide, Sodium Glycolate, Sodium Formate, Sodium Chloride, Fragrance (Parfum), Benzyl Benzoate*, Limonene*, Acid Violet 43 (CI 60730) 

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